Marketing Guide For External Companies

Hi! Lewis here, your friendly marketing manager. We’re so excited for all the shows you have lined up, but we’re going to need to get an audience in! As you can see above, we have drafted a schedule! Please note that we are still waiting on confirmations from industry professionals on running workshops, so all show times are subject to change.

Part 1: Resources

We need 7 main things from you, in terms of resources for us to market with. We’ll be using the EUTC show, “Seven Interviews”, to demonstrate what we need for each resource. (Side note: I’m well aware the time on the poster is wrong, please don’t email me to let me know.)

The deadline for all of these is Thursday 18th February, but the earlier, the better. If you cannot make the deadline, please contact me as soon as possible with the specific sections that you can’t get done, stating the earliest you can have them done by. 

Note that all sizes are specific, and should be adhered to exactly.

Please put your resources into your company’s folder, here. You will need to sign in with a Google account in order to upload. All text based resources should be put into the supplied document, and the three images should be labelled appropriately. 

1. Blurb

First of all, we need a brief, catchy, vaguely descriptive, non-spoilery blurb for your play.

The “Seven Interviews” example can be found below:

“The EUTC presents an online rendition of “Seven Interviews” by Mark Dunn, live on Zoom!

“Seven Interviews” follows 4 actors playing 19 roles, through 7 different plays in 7 different genres. All plays share one common theme: they’re all interviews, and they’re all on Zoom.

You, the audience, will sit in on these Zoom meetings, and perhaps laugh, cry, and smile along the way.”

Note the first line. Please make sure you supply us with that first line in the following format:

“COMPANY presents an online rendition of “SHOW” by AUTHOR, (any specific performance features, leave blank if it is prerecorded)”

Past that, you have free reign for the rest of the blurb. Please limit it to 100 words including the first line.

2. Show/company information

The next thing that we require is information about your show. This can be broken down into:

  • Full cast (roles optional)
  • Full crew

Here’s the “Seven Interviews” example:

“Cast: Nicola Alexander, Hollie Avery, Sofia Pricolo, and Calum Scouller

Directed by Lewis Forman and Tabitha Gibb.

Produced by Lewis Forman and Ellie Gerry.

Tech managed by Lois Zon.”

We also need information about your company. Please provide as many of these as you want:

  • Facebook Page
  • Instagram Page
  • Website

Here’s the “Seven Interviews” example:

“Facebook Page:

Instagram Page: 


3. Content warnings

We require a list of sensitive topics used in your show, including adult language use. These can include but are not limited to the below. You must use the exact language stated, but you can “cross out” an option if it does not occur (for example, if you have animal cruelty but no animal death, you can leave out ‘animal death’). In the event that something is mentioned, but not shown, add “mention of”.

  • Swearing
  • Sexual Assault
  • Abuse
  • Child abuse/pedophilia/incest
  • Animal cruelty/animal death
  • Self-harm/suicide
  • Eating disorders/body hatred/fat phobia
  • Violence
  • Pornographic content
  • Kidnapping/abduction
  • Death/dying
  • Pregnancy/Childbirth
  • Miscarriages/Abortion
  • Blood
  • Mental illness/ableism
  • Racism and racial slurs
  • Sexism and misogyny
  • Classism
  • Hateful language directed at religious groups (e.g., Islamophobia, antisemitism)
  • Transphobia/trans misogyny
  • Homophobia/heterosexism

Here’s the “Seven Interviews” example:

  • “Swearing
  • Mention of Sexual Assault
  • Mention of Abuse
  • Mention of Child abuse/pedophilia/incest
  • Mention of Self-harm and suicide
  • Mention of Violence
  • Mention of Death or dying
  • Mental illness and ableism
  • Racism and racial slurs
  • Sexism and misogyny”

If you require any assistance with this, please let me know. 

4. Legal requirements

This section only applies if your show contains any of the following:

  • Copyrighted music
  • Royalty free music
  • Copyrighted script

Please ensure that you are supplying us with all relevant legal straplines. 

Here’s the “Seven Interviews” example:

“This amateur production of “Seven Interviews” is presented by arrangement with Concord Theatricals Ltd. on behalf of Samuel French Ltd.”

Note that royalty free music often requires you to credit the artist if you are not paying a license. If you require any support with legal issues, please contact me, even if you are only vaguely unsure. 

5. Company logo

We require a high resolution version of your logo. You may choose to colour match this with your poster. The size should be at least 800×800 pixels. For example, below is the original EUTC logo, and the one we are using to colour match “Seven Interviews”:

6. Artwork

For the website, we require a 1920×800 pixel artwork file with NO TEXT. Here is the example of the “Seven Interviews” one:

And here is how it looks in the two contexts it is seen in on the website:

7. Poster

Finally, we need your poster. It should be 1080×1350 pixels. It should contain all of the following:

  • Title
  • Author
  • Artwork
  • Date
  • Time
  • Company logo
  • Any additional information you feel necessary
  • The SOSDF banner

The SOSDF banner can be found here. It is exactly 1080 pixels wide and should sit at the bottom of your poster. 

Below is the “Seven Interviews” example:

Part 2: Sharing

There are over 30 events scheduled for SOSDF, and it’s going to be hard to keep numbers high. We only have around 150 Facebook likes and 50 Instagram followers, at the moment, so if you want an audience in for your show, you’re going to need to help us out!

So, we need you to do the following things, on as many platforms as possible:

  1. Share posts related to the festival as a whole
  2. Share posts related to your show
  3. Tag us in every post and encourage your followers to follow our socials for updates
  4. Make sure you/your whole committee/whole team/whole cast are following our Instagram and Facebook (both @sosdf2021) as that’s a really good start
  5. Spread the word to friends and family members
  6. Invite as many friends as you can/feel comfortable to like the Facebook page. This is a feature on Facebook. If you can’t work out how to do it, I can show you. 

At the end of the day, we want to maximise charity donations, and the best way to do that is by spreading the word to as many people as possible.

Let me know if you have any questions,

Lewis Forman

Marketing Manager